AFC Bournemouth today launched a new kit sponsorship deal with the UK's leading sports fashion retailer, JD Sports.

The new sponsorship package is a three year deal and as kit manufacturers and sponsors, the arrangement will see one of JD's exclusive youth fashion brands, Carbrini Sportswear emblazoned across all home, away and replica tops and shorts.

AFC Bournemouth Chief Executive Alastair Saverimutto said, "This is the biggest sponsorship package in the club's history and we're delighted to be working with such a well-known worldwide brand that is JD Sports. This is a very exciting sponsorship package for the football club and we're looking forward to working closely with them in the future."

Barry Bown, Chief Executive of JD Sports commented: "We are very pleased to be sponsoring AFC Bournemouth for next three seasons. The deal is a significant step in developing the JD Sports and Carbrini Sportswear brands and we look forward to working with the club to make the partnership a success."

Pictures of the new kit will follow shortly after the press conference.

Notes:

The John David Group Plc / JD Sports Fashion Plc is the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear. It operates from over 340 stores via a number of fascias including JD Sports, Bank, Scotts and Size.

John David Sports was founded in 1981 with one shop in Bury. It expanded into the Arndale Centre in Manchester in 1983 and consolidated its position throughout the 1980s with further openings, largely in the North and Midlands. The first London store was opened in Oxford Street in 1989 and by the time of JD Sports' stock market flotation in 1996 there were 56 stores.

The business continued to grow organically until 2002 and then grew further with the acquisition of over 200 stores, further consolidating its position as the leading UK retailer of fashionable sports and casual wear.

As well as offering customers leading brands such as Nike, Adidas, Lacoste, Converse and K-Swiss, JD Sports also stocks 'own-label' brands including:

Mckenzie - head to toe collections of sport-inspired fashion for men, women and juniors.
Brookhaven - bright and bold graphic print t-shirts and tops for men and women.
Pure Simple Sport and Basics - gymwear combining style and technical fabrics for women.
Frisk - fresh and funky fashion for girls.
Carbrini - two ranges (Training and Sport) providing football and street inspired gear for juniors.

The nearest JD Sports retails outlets to AFC Bournemouth are in the Sovereign Centre, Boscombe and at the Castle Point Shopping Centre, Castle Lane.